Sometimes it makes absolute sense to RENT a BIG exhibit. If you only intend to go to one or two big shows, then renting may be the best way to go. If you are testing out a show, then renting may be the way to go. If you especially want to save on shipping costs to Las Vegas, check out Evo Exhibits Vegas rental inventory then email me at kathy@evoexhbits:
Larger Islands
Read more!
Thursday, March 18, 2010
How To Get Your Prospect to Call You
If you want to get your prospect to call you, do this (but it won't be pretty):
Read more!
Read more!
Very Unique Hybrid Table Top Exhibits!
Tired of the same looking table top booth that everyone else has?
Check out Evo Exhibit's new hybrid portable table top exhibits with many unique styles and shapes to choose from…all to gain more attention on the show floor.
Check out all of our fabulous table tops with pricing at:
Design Search - Evo Exhibits
You can reach me at kathy@evoexhibits.com or call me at direct at 919-443-1371 or at 630-520-0710 x115. Read more!
Check out Evo Exhibit's new hybrid portable table top exhibits with many unique styles and shapes to choose from…all to gain more attention on the show floor.
Check out all of our fabulous table tops with pricing at:
Design Search - Evo Exhibits
You can reach me at kathy@evoexhibits.com or call me at direct at 919-443-1371 or at 630-520-0710 x115. Read more!
Thursday, March 11, 2010
Avoid the Always
We all need to figure out a way to differentiate ourselves and Scott "The Nametag Guy" offers a simple way to get it done:
Video not working? Click here for Adobe Flash 9!
Read more!Emergency Booth Supplies Everyone Should Have
You can never be too prepared for life and for trade shows. So what should you have in your booth for those unexpected challenges? Check out Mel White's list...
What You Should Know about Emergency Booth Supplies
Be prepared. There will always be unanticipated emergencies.
What You Should Know about Emergency Booth Supplies
Be prepared. There will always be unanticipated emergencies.
- Office/Promotional Items
- Tools/Maintenance Items
- Staff/Personal Items
You’ve gone through your checklist a dozen times over. Your staff has been thoroughly trained, your brochures and giveaways are neatly arrayed before you, and you are ready for show time! Yet no matter how prepared you are for your exhibit, there will always be unanticipated circumstances. Here are some items you should keep in your booth just in case.
- Extra giveaway items -- In case demand is higher than anticipated
- Additional promotional literature and marketing materials
- Business cards and business card holders if you have counter space
- Felt-tip Sharpies -- At least a dozen since they tend to disappear
- Pens, pencils, and highlighters
- Stapler with extra staples/paper clips
- Notepads and post-it notes
- Calculators -- One per staffer
- Staffer schedule/ contact info/ list of back-up staff members
- Extra batteries if you use a wireless mouse or keyboard
Saturday, March 6, 2010
The ONE Way to Completely Eliminate Your Competition...FOREVER!
Scott is right on target. His idea applies to trade shows a - lso. BEFORE you exhibit, you need to figure out the ONE thing that make you unique - to your attendees - among all the other exhibiting companies. Your entire exhibit should showcase that ONE special thing. Check this article out, hopefully it will inspire you....
Kathy Lorenzo Gheen
Evo Exhibits
http://www.evoexhibits.com/
919-443-1371
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The ONE Way to Completely Eliminate Your Competition...FOREVER!
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Are you worried about The Competition?
That someone else is going to come along and steal away all your business?
HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.
Not if you don’t want it to.
See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!
EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.
You’re “the,” consultant for paint shops, not merely “a” consultant in general.
You’re FIRST and FOCUSED.
Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:
Read more!
Kathy Lorenzo Gheen
Evo Exhibits
http://www.evoexhibits.com/
919-443-1371
--------------------------------------------------------------------------------
The ONE Way to Completely Eliminate Your Competition...FOREVER!
--------------------------------------------------------------------------------
Are you worried about The Competition?
That someone else is going to come along and steal away all your business?
HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.
Not if you don’t want it to.
See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!
EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.
You’re “the,” consultant for paint shops, not merely “a” consultant in general.
You’re FIRST and FOCUSED.
Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:
Read more!
Beyond Free Mints
Scott Ginsberg "The Nametag Guy" offers some great insight into how to attract and engage attendees. He prods us into doing some serious thinking about we become approachable (or not). Enjoy....
Kathy Lorenzo Gheen
Evo Exhibits.com
http://www.evoexhibits.com/
Beyond Free Mints: 4 Keys to Successful Tradeshow Conversations
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Beyond Free Mints: 4 Keys to Approachable Trade Show Conversations
By Scott Ginsberg
It’s 10:15 am Sunday morning. Hordes of wandering guests stroll through the tradeshow hall amidst hundreds of booths and exhibits—including yours. There is little or no chance these people will enter into business with your company.
Face it: they probably just stopped by for the free candy or cool chotchky sitting on your table.
So, how do you give those people permission to engage? Or, if you’re the attendee, how do you keep from sitting quietly in the corner looking at the education descriptions for the ninth time instead of finding and meeting new people?
One word: approachability. Sure, it’s an expression that varies from person to person. But after delivering speeches to companies and associations around the world on the topic, here’s what I’ve learned:
Read more!
Kathy Lorenzo Gheen
Evo Exhibits.com
http://www.evoexhibits.com/
Beyond Free Mints: 4 Keys to Successful Tradeshow Conversations
--------------------------------------------------------------------------------
Beyond Free Mints: 4 Keys to Approachable Trade Show Conversations
By Scott Ginsberg
It’s 10:15 am Sunday morning. Hordes of wandering guests stroll through the tradeshow hall amidst hundreds of booths and exhibits—including yours. There is little or no chance these people will enter into business with your company.
Face it: they probably just stopped by for the free candy or cool chotchky sitting on your table.
So, how do you give those people permission to engage? Or, if you’re the attendee, how do you keep from sitting quietly in the corner looking at the education descriptions for the ninth time instead of finding and meeting new people?
One word: approachability. Sure, it’s an expression that varies from person to person. But after delivering speeches to companies and associations around the world on the topic, here’s what I’ve learned:
Read more!
Wednesday, March 3, 2010
Mobile Billboards that Fits on Any Vehicle
One of my linkedIn contacts - Tony Golden (AdHitch) has a cool way for small business to advertise and it made me think that this idea really is similar to the scrolling portable trade show banners I've used in exhibits. Small, but a powerful way to attact attention. I've seen similar large-scale type systems for trucks, but first time I've seen something smaller for SUVs or cars.
Check this website out if you are looking for a different way to adverstise in your local area - or even while exhibiting at a show. I can see this being used if your team drives to shows and just wants another way to reinforce your presence. Also if you or someone you know might welcome the opportunity to be a reseller or distributor of this product. FYI: I am in no way affiliated with this company - just interested in passing along helpful information. I welcome your feedback.
Part of Tony's website posting is below with the full info on his website:
"The Revolution in Mobile Billboards and Out of Home Advertising That Fits on Any Vehicle"
Anyone can afford this dynamic new advertising, marketing and branding machine. The ADHITCH Mobile billboard and the vehicle you put it on are a 100% business tax write off. We will show you how to own this outdoor advertising medium at no cost to your bottom line.
Billboards are no longer reserved for Fortune 500 companies. AdHitch was originally designed for the small business owner with convenience, growth opportunity, and innovative technology in mind. Can you imagine being able to change your advertising and marketing plan in two minutes? The AdHitch mobile billboard system is easily operated, boasts a superb pricing plan, and has the power to boost any business’s granular target marketing efforts, even down to a specific street address.
Please read more at Tony's website http://www.adhitch.com/ Read more!
Check this website out if you are looking for a different way to adverstise in your local area - or even while exhibiting at a show. I can see this being used if your team drives to shows and just wants another way to reinforce your presence. Also if you or someone you know might welcome the opportunity to be a reseller or distributor of this product. FYI: I am in no way affiliated with this company - just interested in passing along helpful information. I welcome your feedback.
Part of Tony's website posting is below with the full info on his website:
"The Revolution in Mobile Billboards and Out of Home Advertising That Fits on Any Vehicle"
Anyone can afford this dynamic new advertising, marketing and branding machine. The ADHITCH Mobile billboard and the vehicle you put it on are a 100% business tax write off. We will show you how to own this outdoor advertising medium at no cost to your bottom line.
Billboards are no longer reserved for Fortune 500 companies. AdHitch was originally designed for the small business owner with convenience, growth opportunity, and innovative technology in mind. Can you imagine being able to change your advertising and marketing plan in two minutes? The AdHitch mobile billboard system is easily operated, boasts a superb pricing plan, and has the power to boost any business’s granular target marketing efforts, even down to a specific street address.
Please read more at Tony's website http://www.adhitch.com/ Read more!
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