3 Simple Ways Passionate Problem Solving Attracts Clients

If you exhibit, you sell something and therefore you have a constant need for more clients (or customers). I know for myself, no matter how hard I work, without clients,
 there is no business.

In order for me to earn income (got to pay for the house renovations, kid's college, future weddings, etc. etc.) someone must buy an exhibit from me (http://www.evoexhibits.com/) . My job is to sell a trade show exhibit to someone...and do it over and over again. I did that for 7 years, easily, until the recession hit. I got laid off. Like everyone in my situation, I have to survive and I will. None of us who have faced a lay off (some for the first time in their life!) can afford not to.


I've realized that I have what Liz Strauss says...I have passion. Always had it. I've been faulted for it at times. But also praised for it. My kids have it. It's a generational thing. My mom and grandma have it. My husband has it but he doesn't realize it (he loves to build things - computer programs, porches, decks, anything made of wood). Passion allows you to genuinely love something that you truly forget yourself.

I am passionate about lots of things. One of them really is helping clients figure out what they need at a trade show and then how to design an exhibit that works for them now and later. That really is what I do. I forgot this for a bit (being laid off does this to you), but it is what I do. I help clients showcase their product/service to their best advantage so they too can show their passion.


For 7 years I was able to convey my passion- on the phone and by email! I rarely met my clients. A few linkedIn (http://www.linkedin.com/in/kgheen) with me and for the first time we got to see what each other looked like (I'm sure some were disappointed - I'd much rather look like the hot babe with a brillant mind, instead of the middle-aged young grandma that I am :)


I CAN help a client zero in on their needs and then gather a great team to create a successful exhibit. The difference now is that I call on potential clients rather than them calling me. I need to change this around. It is a lot harder to share the passion in a 5 second sound bite...on the phone. And there is the difficulty. All sales people face this. I'm just facing it later rather than earlier. My goal is to draw clients to me. Sounds hard, but Liz makes it sound eas...ier (not necessarily easy but easier).


So, here I am blogging with the hope that my passion (along with a bit of talent, luck, lots of experience and a prayer or two thrown in for good measure) will come through. Liz Strauss (http://www.lizstrauss.com/) seems to have "it" - that ability to share her passion and teach others. So, I share this with you. May it help you share your passion with your customers, friends, family and generally everyone around you. I think we all are better for it. I know am. Happy reading...


September 14, 2009
3 Simple Ways Passionate Problem Solving Attracts Clients
ME Liz Strauss wrote this at 8:51 am

When Passion is Sound Business


People say “do what you love.” Passion — a deep-seated desire to be doing what we’re doing — is key to keeping our interest through the pain it takes to transform an idea into business. But is passion enough? Not really.
It’s no surprise that passion needs to be directed toward solving a real problem that people need solved. If our passion is simply self-serving … well, I’m nice, but who really cares what makes me tick? Everyone is doing their own ticking and no one has a rewindable clock.....